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I am a
writer ✏️
director 🎬
copywriter 📱
& public health nerd
Client: Laura Mercier
LM Brand Voice Playbook
Laundry Service brought me onto their LM team to lead a social brand voice refresh for this iconic beauty brand. I worked closely with social strategists, art directors, and social media coordinators to create a clear game plan for tone, art direction, and community management tactics to communicate clearly with their young social demo without losing the artistic roots of the brand.





Social Copy - New Product Launches
With new product launches, I was tasked with packing our IG posts with product info and RTBs without losing the voice of our channel.



Social Copy - AON Content



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