Client: Laura Mercier

LM Brand Voice Playbook

Laundry Service brought me onto their LM team to lead a social brand voice refresh for this iconic beauty brand. I worked closely with social strategists, art directors, and social media coordinators to create a clear game plan for tone, art direction, and community management tactics to communicate clearly with their young social demo without losing the artistic roots of the brand. 

Social Copy - New Product Launches

With new product launches, I was tasked with packing our IG posts with product info and  RTBs without losing the voice of our channel. 

Social Copy - AON Content

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© 2019 by Claire Ayoub.

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