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Client: Fossil
After developing Fossil's creative brand strategy, I wrote scripts for their new smartwatch series featuring Mandy Moore, KJ Apa, and Izzy Bizu. The series is based on the talent's own personal stories about the people and experiences that made them who they are today. I crafted each script in the talent's voice with Fossil's brand strategy as the wrapper.
Mandy Moore
KJ Apa
Izzy Bizu
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