Client: Fossil

After developing Fossil's creative brand strategy, I wrote scripts for their new smartwatch series featuring Mandy Moore, KJ Apa, and Izzy Bizu. The series is based on the talent's own personal stories about the people and experiences that made them who they are today. I crafted each script in the talent's voice with Fossil's brand strategy as the wrapper. 

Mandy Moore

KJ Apa

Izzy Bizu

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© 2019 by Claire Ayoub.

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