Client: European Wax Center
Campaign: Strut Outside Your Comfort Zone
My team and I created a creative wrapper for EWC's Strut Society influencer event. They loved it so much, "Strut Outside Your Comfort Zone" is now their campaign for the year. We blew out the idea into quarterly, seasonal-specific content and CTAs.
Campaign: Ax the Pink Tax
I oversaw all copy for European Wax Center's #AxThePinkTax campaign, an effort to raise awareness about the additional cost women pay for everyday products. I worked closely with my Jr. Copywriter on educational components, messaging, and overall tone for the month-long series.